This morning iPrice released their white paper on the state of eCommerce in Southeast Asia based on the data that they’ve collected from their partners around the region. The statistics provided by these reports gives us some pretty interesting insights into consumer behaviour in the past year. Among some of the interesting facts presented by the iPrice team was that despite Vietnam having the highest conversion rate among Malaysia, Indonesia, Thailand and Philippines their payment method of choice was actually Cash on Delivery. This goes to show that sometimes eCommerce platforms are most successful when you cater to the needs of the consumer and the solution can be just as low tech.
Read the rest of the white paper here:
State of eCommerce in Southeast Asia 2017